Pay-per-click marketing it's a robust tool in your advertising cache. If your business objectives are to raise your online visibility, push traffic, generate leads, and boost sales, pay-per-click (PPC) can serve you to achieve all of these things.
First, you need a deep understanding of Pay-Per-Click marketing works and how to advance your ads within your budget to attract a perfect audience.
In this article, you will have expertise to expand your Pay-Per-Click marketing strategy, so you can easily set performing PPC campaigns for your business.
Let’s start from the beginning:
PPC stands for pay-per-click and also known as pay-per-click advertising or search engine marketing (SEM).
In this method businesses place an online ad and pay each & every time when a user clicks on it. Placing an ad is free of cost but it’s sustained when users retain the ad.
There are two forms of pay-per-click marketing:
1. Search advertising
2. Display advertising
Search advertising, also known as Google advertising, paid search advertising. Search engine marketing is a marketing method that places online advertisements on search engines results.
Display advertising relates to the technique of advertising a product through visuals like images and videos on a network of publisher websites such as the Google network, social media and youtube.
In this post, we mostly talk about search advertising for PPC campaigns.
There are various platforms for pay-per-click marketing. Most marketers use Google Ads for their PPC campaigns. Google Ads (Google AdWords) is one of the most popular PPC search advertising providers. Google AdWords is the ideal place for placing paid search ads because it’s SERPs with “Ad” designation.
Other popular PPC providers are:
-Youtube Ads,
-Facebook Ads,
-Instagram Ads,
-LinkedIn Ads,
-Twitter Ads
-Pinterest Ads
These are also the most popular PPC search ads platform for your PPC campaigns. Most social media networks used a display PPC.
A business sets up an online ad and pays each time a user clicks on that ad. Let’s see how PPC works?
First step:
A brand determines their keywords for popular terms which the audience regularly searches for.
Second step:
A brand builds a search result ad which will be visible to users when they search for that particular or relevant keyword.
Third step:
When users search for one of the keywords, they see the “Ad” on top of SERPs results and click on it.
Fourth step:
The brand will pay for the users clicking on that Ad.
Let’s see a specific PPC marketing example:
1. A brand sees that its target audience normally searches for “Smart Watch”.
2. A brand created a PPC search ad to show when users search for “Smart Watch”.
3. A user searches for “Smart Watch” , sees the brand’s paid search result, and clicks on it.
4. A brand is charged for it.
Google Ads is the best platform for pay-per-click marketing campaigns.
Google Ads run campaigns for your business. In this campaign you have many accounts. You can set campaigns including location, languages and budget for the Google network and more. Within the campaign, you can have many ad groups like, a clothing store may have campaigns for, girls clothes, kids clothes, men’s clothes, festival wear, western wear and many more.
Ad groups are your next level plan for your PPC marketing campaigns. you can have numbers of ad groups in campaigns. Each group contains many ads. For example kids wear campaigns, the store may have ad groups for western wear, casual wear and festival wear.
Keywords are the main things in your campaigns. You need to select the perfect word (keyword) for your audience to search for when users search that keyword they may see your ad on SERPs. Ads are actual copies which users will see on SERPs when they search for their quirrey. In Ads you can format with text, images, videos, links and many more.
Let’s setting up your Google Ads campaign:
First determine your campaign types from display network, video campaign and shopping campaign. This ad will appear as text ads on SERPs.
In the next step you have to choose the best device for your ad campaign. You can choose mobile, desktop, tablet or custom combination of the three.
Now, you have options to target specific geographic areas for ads. You can select multiple areas for your ad campaign.
You can set your ad campaigns as per your budget.
If you have full knowledge of setting up for a PPC marketing campaign, it doesn't mean you should start Google ads right away. You need to consider some points before starting a ppc marketing campaign.
-Analyze your targeting keyword competition.
-If you want to test your product or service idea.
-If you have immediately bought a product or service for your targeting audience.
-If the campaign is within your budget and pay-per-click rate is low.
-Your business has a new or low online presence.
Determine the above factors and analyze them. If you find these points in your business, you consider ppc marketing for your brand.
Pay-Per-Click is the best way to increase your online visibility, grow your website traffic and drive more sales. If you want best results, you need to set a strategic approach to setting up your campaign. To get straight more information to drive your strategy contact us. We can help you to fulfill your business needs and achieve your goals.